It Doesn’t Have To Be A Slow Season For You!
The holiday season can be a tough time for contractors who are looking for consistent job volume. This happens because more often than not, homeowners don’t want to start home improvement projects during the colder holiday months. Here are a few tips for getting more home improvement work during slow seasons to ensure a sustainable income.
Diversify your Skillset
Develop a new skill and branch out. If your home-improvement specialization is limited to one type of contract work, start developing skills in other areas too. This will help you get more work where you might have missed out and supplement your income with work that stays in demand year around. For example, learn a skill that is in demand seasonally, so that more doors are opened for you when your primary work is in the off season.
Cater to the Needs of Your Community
If you live in a snowy area, offer preparation services for the snowy season. Snow can inflict huge damages to housing structures that wouldn’t otherwise be affected. Offer to fix problems such as holes, gaps and patches that need filling. This will help your clients have a more efficient home during the cold months, and it could prevent roof cave-ins from piles of snow building up.
Follow up with Previous Clients
Calls to previous clients can be a good way to get in extra revenue during the off season. You may also offer to give them discounts and deals for doing jobs during the off season. This will get them to thinking about their home-improvement needs, and they will be more likely to hire you. Even if they don’t hire you, your name will be in their mind for calling the next time they need someone.
Expand your Geographic Area
Temporarily expand your coverage area. Some places are temperate in certain areas no matter the season, and you may find guaranteed work in those cities. For example, some areas of your home state or neighboring state could have a more temperate climate during the winter and can provide year-round work thanks to sunny skies and warmer weather throughout the entire year.
Market Yourself
Put yourself out there. Make connections whenever and wherever you can. This will ensure that you get as much word-of-mouth going as possible. There are plenty of ways to tell others about your business. Look for leads and advertisement opportunities. This will help you reach out to your community for more effective marketing.
Competition is becoming more and more fierce in the marketplace and businesses are fighting not just for market share, but often to just survive. Everybody is dying for a piece of the pie.
The good news is that no matter what the marketplace means to you, it’s a really big pie. Regardless of what trade you work in, there are always going to be more people in your marketplace who want and need your services than you can handle.
Your challenge is finding them.
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If you like what you’re reading so far and want to leverage Dinner Seminar Marketing using Direct Mail, then schedule a free, complimentary strategy session with me, Rylee Meek, who currently is using direct mail and dinner seminars to generate leads and revenue for a few of our businesses in home remodeling and the solar industry.
Oh and just so you know, it’s generated over $70 million in revenue for us in less than 7 years. *Disclaimer: Results will vary.
Over the years, Sales Organizations have relied on a suite of tactics that have worked reasonably well. Telephone cold calling, door-to-door canvassing, direct mail, newspaper, TV, radio—they all still work up to a point, but results are slow and percentages are low. You probably use some of them, but so do your competitors.
Search Engine Optimization, usually referred to as SEO, has also been around for a while. In fact, over the past few years SEO has been the rage. But let’s face it: only one company can be at the top of the Google rankings at any given time. So if your website is nowhere to be found on the first page, good luck in getting there, regardless of what the SEO consultants are telling you.
Even more importantly, your rank in the search engines does nothing to establish you as a trustworthy or even competent business ; even if your website does appear in the first few pages, you’re just one among many.
Our system will show you how to use one of the most powerful lead-generation tactics out there today: dinner seminar marketing. Despite how other industries have thrived with dinner seminar marketing, most of your competitors haven’t even thought of using dinner seminars to generate leads.
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Results are quick, they come with a spectacular ROI, and the process immediately establishes you as a trusted, go-to expert in your field. Despite the relative dependability of the well-known tactics listed above, NONE of them creates the powerful, immediate credibility you get when you demonstrate your expertise with your prospects face-to-face.
Think about it. Telephone cold calling, door-to-door canvassing, direct mail, newspaper, TV, and radio are all forms of interruption marketing techniques. They convey your message, whether the recipient wants to hear or see your message or not. To make matters worse, the message is about you—soliciting their business. That’s why these forms of marketing have such low response rates.
The Social Dynamic Selling System is a value-based approach to lead generation. It combines a free dinner with an informative seminar to get your prospects to know, like and trust you. From there turning them into paying customers is easy.
Here’s what to do next…
Click Here To Schedule A FREE Strategy Session (no pitch) with me, Rylee Meek, where I will show you how I’m using Direct Mail to generate leads and revenue for my businesses in the home remodeling industry and in the solar industry. I will also walk you through the Social Dynamic Selling Journey Map that you see below. There are 6 steps to getting a direct mail campaign off the ground successfully.
Oh and the company that you choose to buy direct mail with matters. Over the last 7 years, I’ve tested dozens of companies and on our free strategy session I give access to my direct mail company who I rely on to send out over 100,000 direct mail pieces per month!
To your success and abundance,
Rylee Meek
P.S. I can also review your direct mail marketing piece with you and give you instant feedback on it from my experience of sending over 10 million mailers.
*Disclaimer: Results will vary.