As the owner of a solar company you probably get approached multiple times a week by someone wanting to sell you solar leads.
Here’s the fine print you find out the hard way: Not all solar lead generation methods are created equal.
There is a lot of misinformation out there about the best ways to get new solar leads, and companies of all sorts are selling leads. You need to know how to differentiate the good from the bad, especially when it comes to buying solar leads for your business.
Some processes might seem to be productive, earning you a few leads here and there, but most solar lead generation companies end up bringing you the same idle leads you’ve seen before. Worse are the non-quality leads that end up wasting your time and money.
So, your company has been buying solar leads from third-party vendors who promise you that their lists are full of homeowners just itching to get PV on their roof by next Tuesday, right?!
How’s that working out for you?
The idea is that buying a list of leads is the quickest way to generate solar sales. But the problem is that outside lists of solar leads just don’t work as well as they used to.
You always had to worry about names on a list of solar leads being so old that by the time you get to him, the homeowner has retired, sold his house and moved into a small condo.
But these days you have to worry about something else too. In the past, that homeowner might have tolerated your salespeople cold calling and interrupting his dinner on the hope that a sales rep might actually tell him something new that might interest him.
Today, with the Internet enabling consumers to find so much product information online, your prospect has already made nearly 60% of their buying decision before they ever talk to your sales rep. And now the only time a prospect wants to talk to your company at all is if he’s already expressed an interest in your solar offering and has already given you permission for you to contact him about it.
Consumers for all big purchases, including residential solar, now expect you to have their permission before you contact them. Without that permission, solar leads are nearly worthless.
Imagine this scenario: you buy a list of solar leads from a vendor.
That vendor compiled the list by calling around to homeowners and asking them to do a phone survey — “Do you drive a Prius? Do you own your own home?”
Little did those homeowners know that by agreeing to do the survey, they were also unintentionally agreeing to be on a cold-call list that the vendor would then sell to you and 20 other solar companies. Tricky — but unfortunately, all too common.
So, you can be pretty sure that any homeowner on the list will be pretty annoyed the first time he gets a cold call from a solar sales rep. After 18 more calls from other solar companies that purchased the same solar leads list, the homeowner’s patience will be running thin to say the least.
By the time your sales rep makes that 20th call, you’ll be lucky if that irate homeowner doesn’t ask for your office address just do he can drive over and throw a flaming bag of dog doo doo on your doorstep.
And then smear some extra on the showcase PV array ground-mounted on your office lawn.
People hate cold calls. People hate being interrupted. People hate being on prospect lists they didn’t want to join in the first place. And people will hate your sales rep when they call.
And that’s why cold calling to lists of purchased solar leads is a waste of money or even worse an annoyed homeowner might actually be less likely to buy solar from your company than if you had just left him alone.
You need to cut through the noise.
The solar industry is growing quickly and there is plenty of competition out there. You must cut through all that chatter and differentiate yourself in order to succeed in such a dense market. Technology changed how potential customers find out about you. TV, radio and print ads distributed to the masses are simply not enough. Customizing your sales funnel is an absolute must if you want customers to discover your solar company.
Competition is becoming more and more fierce in the marketplace and businesses are fighting not just for market share, but often to just survive. Everybody is dying for a piece of the pie.
The good news is that no matter what the marketplace means to you, it’s a really big pie. Regardless of what trade you work in, there are always going to be more people in your marketplace who want and need your services than you can handle.
Your challenge is finding them.
That’s where we come in. We have taken a proven, tried, and tested lead generation tool and perfected it over the last 7 years.
The Social Dynamic Sales System shows you precisely–literally step by step–how to use one of the most effective and yet most under-utilized lead-generation strategies available for generating fresh, new leads for your company. We have completely reengineered dinner seminar marketing to work for you and it’s a Predictable, Sustainable, Scalable System you can use for your business.
If you like what you’re reading so far and want to leverage Dinner Seminar Marketing using Direct Mail, then schedule a free, complimentary strategy session with me, Rylee Meek, who currently is using direct mail and dinner seminars to generate leads and revenue for a few of our businesses in home remodeling and the solar industry. Oh and just so you know, it’s generated over $70 million in revenue for us in less than 7 years. *Disclaimer: Results will vary.
Over the years, Sales Organizations have relied on a suite of tactics that have worked reasonably well. Telephone cold calling, door-to-door canvassing, direct mail, newspaper, TV, radio—they all still work up to a point, but results are slow and percentages are low. You probably use some of them, but so do your competitors.
Search Engine Optimization, usually referred to as SEO, has also been around for a while. In fact, over the past few years SEO has been the rage. But let’s face it: only one company can be at the top of the Google rankings at any given time. So if your website is nowhere to be found on the first page, good luck in getting there, regardless of what the SEO consultants are telling you.
Even more importantly, your rank in the search engines does nothing to establish you as a trustworthy or even competent business ; even if your website does appear in the first few pages, you’re just one among many.
Our system will show you how to use one of the most powerful lead-generation tactics out there today: dinner seminar marketing. Despite how other industries have thrived with dinner seminar marketing, most of your competitors haven’t even thought of using dinner seminars to generate leads.
We’ve made it easy for you to be one of the first in your marketplace to embrace this tactic. If you follow the advice in this article, you’re also going to be the best at it.
Results are quick, they come with a spectacular ROI, and the process immediately establishes you as a trusted, go-to expert in your field.
Despite the relative dependability of the well-known tactics listed above, NONE of them creates the powerful, immediate credibility you get when you demonstrate your expertise with your prospects face-to-face.
Think about it. Telephone cold calling, door-to-door canvassing, direct mail, newspaper, TV, and radio are all forms of interruption marketing techniques. They convey your message, whether the recipient wants to hear or see your message or not. To make matters worse, the message is about you—soliciting their business. That’s why these forms of marketing have such low response rates.
The Social Dynamic Selling System is a value-based approach to lead generation. It combines a free dinner with an informative seminar to get your prospects to know, like and trust you. From there turning them into paying customers is easy.
Click Here To Schedule A FREE Strategy Session (no pitch) with me, Rylee Meek, where I will show you how I’m using Direct Mail to generate leads and revenue for my businesses in the home remodeling industry and in the solar industry. I will also walk you through the Social Dynamic Selling Journey Map that you see below. There are 6 steps to getting a direct mail campaign off the ground successfully.
Oh and the company that you choose to buy direct mail with matters. Over the last 7 years, I’ve tested dozens of companies and on our free strategy session I give access to my direct mail company who I rely on to send out over 100,000 direct mail pieces per month!
To your success and abundance,
P.S. I can also review your direct mail marketing piece with you and give you instant feedback on it from my experience of sending over 10 million mailers.
*Disclaimer: Results will vary.